Role: Art Director/Video Editor
Copywriter: Kat Martitsch
PELOTON:
Rowing works out 86% of your muscles in 15 minutes.
PELOTON invites you to GET EVEN with the new Peloton Row.
TAGLINE: Let’s Get Even.
We'll partner with Beyoncé, to inspire folks to "GET EVEN."
She'll kick off a series of rowing classes taught by musicians with songs that could be used in similar ads starting with her hit single “Love on Top.”
CLASS SERIES:
PUT SOME LOVE ON TOP:
PELOTON Class Series presents…Put Some Love on Top.
We’ll remake Beyonce’s “Love on Top” music video, except for
the backup dancers and singers in the video with well-toned legs; we won’t show their upper bodies.
Let’s get even.
