Role: Art Director/Copywriter/Video Editor
LITTLE TREES:
Little Trees is the most recognizable air freshener in the world.
But it’s not seen as glamorous as other brands in its category.
Little Trees will disrupt the top fragrance brands by using guerilla tactics to parody the known over-the-top tropes of the category.
TAGLINE: Premium Smell.
LITTLE TREES:
Little Trees creates QR stickers that link to their home website and are tagged onto existing fragrance billboards.
Detailing the price point of Little Trees compared to major brands, where you can find Little Trees near you.
SAMPLE CAMPAIGN:
Little Trees redesigns signature scents and creates a scratch-and-sniff sample campaign in print magazines. Samples you can hang in your rearview mirror.
LIMITED RELEASE:
Little Trees releases limited addition bottles in the shape of its signature
air freshener.
FIRST DATE:
Little Trees is the perfect fragrance for any first date.